Friday, May 2, 2014

Target Observation

This is a massive sign that hangs up in the mens section of Target.  It shows a  man, wearing athletic clothes to symbolize the athletic clothes that the store is selling all around the sign.  This sign draws in consumerism because people looking for athletic clothes can see this sign from across the store and know exactly where to go look.

This is in the gaming section of Target.  Is features the brand new,  Xbox 1 and shows consumers what the dashboard looks like and all the neat features of the Xbox1.  This lets consumers see exactly what it is that they are about to buy before actually buying it. 

This is also in the gaming section of Target but it has a little different outlook on consumerism.  The main point of this display is that little kids can see is and then they will ask their parents to buy it for them.  This is directly geared towards the kids who play games like this and you can tell because it is so low to the ground so that the little kids can see and play with it before buying it.

This bug poster in the middle of the doll section at Target is geared towards little girls.  Little girls will walk by and then see this big poster of a disney princess and immediately go over and look around. This is tied into consumerism because the little girls will then ask their parents to buy it for them.  Also it ties into media because of Disney, and its ability to make little girls be able to recognize disney princesses all around the world.

This is also a big poster of Spider man in the middle of target.  This brings in the media aspect because spider man is just a well known super hero so the oversized poster of him will draw in a lot of consumers.  All around this spiderman are tones of super hero games and action figures that draw little kids in and influences them to buy some of the games.

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